Kingsbury's previous website lacked the functionality and strategic content needed to generate quality leads. It struggled to rank well in search engines, resulting in limited organic traffic. Additionally, their previous CRM system provided minimal insight into customer and prospect engagement, making it difficult to measure the website's effectiveness in generating leads.
Beyond the impressive numbers, the new website positioned Kingsbury as a thought leader in the machine tool industry. The informative content and clear value proposition have attracted a highly engaged audience, allowing Kingsbury to build stronger relationships with potential customers.
By prioritising user experience, optimising for search engines, and implementing a data-driven lead generation strategy, we were able to achieve significant results. Kingsbury now has a website that not only informs and educates potential customers but also generates a steady stream of qualified leads, paving the way for continued growth and success.
