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OUR WORK

A new website for Kingsbury.

00 Minute Read

Saying goodbye to the brochure website with a connected CRM.

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Client

Kingsbury 

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Service

Website Design & Development 

Impact

2,519 new conversions in the first 10 months. 

Kingsbury's previous website lacked the functionality and strategic content needed to generate quality leads. It struggled to rank well in search engines, resulting in limited organic traffic. Additionally, their previous CRM system provided minimal insight into customer and prospect engagement, making it difficult to measure the website's effectiveness in generating leads.

Beyond the impressive numbers, the new website positioned Kingsbury as a thought leader in the machine tool industry. The informative content and clear value proposition have attracted a highly engaged audience, allowing Kingsbury to build stronger relationships with potential customers.

By prioritising user experience, optimising for search engines, and implementing a data-driven lead generation strategy, we were able to achieve significant results. Kingsbury now has a website that not only informs and educates potential customers but also generates a steady stream of qualified leads, paving the way for continued growth and success.

 

Research

In depth audience research informed the development of a user-friendly website with a clear and compelling value proposition. The website was optimised for search engines, incorporating relevant keywords and targeted content to improve organic visibility.

Action

We implemented a lead generation strategy that utilised engaging CTAs, informative landing pages, and valuable gated content. These elements encouraged website visitors to take action, i.e.  subscribe to a newsletter, request a free consultation, or download an industry whitepaper.

Connection

The new website was seamlessly integrated with HubSpot CRM, providing Kingsbury with a wealth of data and insights into customer behaviour.  This data-driven approach allowed for continuous improvement and optimisation of the website's lead generation capabilities.