We've been working with our client Kingsbury for over 5 years.
During a recent SEO Audit, which is a maintenance type of activity that we undertake regularly for our clients, we uncovered a problem.
Despite strong topic coverage, a core machine category term was underperforming.
To address this, we:
- Investigated current performance
- Analysed competitor websites
- Reviewed the SERP landscape
- Assessed Google's understanding of the term
- Analysed user intent
Our analysis informed recommendations for content, page design, and UX. We identified topic fragmentation and proposed merging core pages to create a high-performing category page optimised for search engines.
Impressions soared 300% year-over-year thanks to increased visibility for relevant terms.
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