This disconnect between brand and service was hindering Kingsbury's ability to attract new customers and build strong relationships with existing ones. It was time for a change.
Analysing Kingsbury's target audience, competitor landscape, and existing brand assets built the foundation for crafting a brand identity that truly reflected Kingsbury's values and aspirations.
A refreshed color palette replaced the outdated tones with a vibrant and energetic scheme that reflected Kingsbury's dynamic approach. Most importantly, we created a clear and concise brand messaging framework that communicated their commitment to quality, customer service, and pushing boundaries.
Now, Kingsbury is poised for growth, ready to attract new customers and build lasting relationships with a brand that speaks their language.
