With over 900 million members on LinkedIn, there are roughly 63,000 LinkedIn newsletters in circulation. That's less than 1% of all global users taking advantage of this feature! This means there's a huge opportunity to stand out from the crowd and reach a targeted audience with your content.
We publish Kingsbury's newsletter via HubSpot as part of their ongoing retainer activity, but in October 2023 we published the same newsletter to their company LinkedIn and the results speak for themselves.
It's easy to do, simply copy and paste the contents of your existing newsletter into the LinkedIn newsletter section. It works because Kingsbury's audience are already following them on LinkedIn, and the notification when an issue is published boosts engagement. Plus it makes it easy to share the newsletter with non-subscribers, and continue to see audience growth.
