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Connor Finn

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How to improve your B2B customer retention

Keeping your existing customers happy should be high on your priority list. Whether you sell ...

Should content ever be gated?

Whether you know it as paywalls, information walls or registration walls, gated content is ...

How to create a web form that works

From email sign-ups and post-purchase surveys, to more sophisticated purchase orders and quizzes, ...

The benefits of content marketing for sales

Content is king. After all, your website would just be a pretty thing living somewhere in the far ...

The rise of storytelling as the new marketing

Once upon a time… How often have you seen that line? From our first experience of being read to, ...

How long should a blog post be?

For a long time marketers believed that when it came to online content, the more in-depth it was, ...

How to measure content marketing ROI

At times, does it seem like you’re blogging into the abyss? When you first begin to get serious ...

Why content should be part of a marketing strategy

You’ll already be well aware of the crucial role content plays in digital marketing. Helpful ...

What is it like working in a digital marketing agency?

If you’re considering working at a marketing agency, you’ll probably have a few questions. hen ...

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