Today, the physical location of your marketing resource matters less than you think.
Especially if you’re a global manufacturing business or engineering firm.
In the same way your head office might be in London, your titanium from China, CNC machines from Germany, and software from the US, your marketing agency of choice can be, well, anywhere.
Depending on your size, here’s a run-down of what factors you should consider when choosing a marketing agency:
|
What to look for in a marketing agency |
Small to medium-sized manufacturing firm |
Global manufacturing business |
|
Location of marketing agency |
In the same country or area |
Anywhere |
|
Expertise |
Localised |
Global |
|
Team size |
Limited |
Extensive |
|
Size of current client |
Small and local |
Large and well-known |
|
Typical budgets |
Modest |
Large |
As outlined above, many manufacturing industries and businesses draw on a global pool of resources and expertise to make their products a reality.
But they might be tempted to choose a marketing agency that’s either near them or recommended to them to help promote their products or solutions to a global audience.
In this scenario, a global business might struggle to reach a global audience because their marketing agency isn’t used to it. They’re used to, and very good at, localised marketing. Smaller marketing agencies often take a local product or service and help sell it to people in a limited geographical context.
What you need is a global marketing agency.
Think 7-Eleven over a farmer’s market.
7-Eleven’s are found from the sunny beaches of California to the tropical humidity of Indonesia. Farmer’s markets are everywhere too, but they’re localised. They sell what’s around them to the people around them.
If you’re Coca-Cola, you’ll sell your cans to 7-Eleven, a global chain of stores, not a farmer’s market.
In the same way, if you’re a global manufacturer, you need to work with a global marketing agency to reach your desired audiences, no matter where they are.
Sticking with our 7-Eleven vs Farmer’s market example from earlier, 7-Eleven are a great choice for Coke (an American company) because they’re able to produce a deep understanding of different markets.
In the same vein, it's important to trust the right manufacturing marketing agency if you want to sell your products and services worldwide.
Global marketing agencies are experts (as mentioned above) at researching diverse markets, giving you insights into customer personas, industry trends, and other priorities that will help guide your sales efforts in lands afar.
The team here at Finally have become experts in more than just one essential manufacturing market - we’ve marketed in and taken time to understand major powerhouses like Germany, Sweden, the US, and France.
Agencies like us are able to find success in more than just your own native country or market.
Highlighting the heroics of productive laziness
Global kings of tooling Seco Tools came to Finally for help generating demand for their new range of milling heads - X-Heads.
Our campaign video below achieved outstanding results.
Video views: 535,107 | Landing page visits: 8,477
Most marketers and marketing agencies are well-connected, but the connectivity of a global marketing agency cannot be beaten.
For multinational companies, choosing a marketing agency with deep connections is absolutely essential:
We’re not saying that the local agency down the street isn’t full of talented and passionate people, but the sheer size and diversity of a global agency is a strength that is difficult to match or equal.
The manufacturing industry runs on trust, collaboration, and partnerships. Global manufacturing-specific marketing agencies are familiar with these relationships, and willing to build the same level of partnership.
We're proud that our clients choose to say with us for many years, developing deep client knowledge, product familiarity, and trust.
This is a great question, and once again, technology comes to the rescue.
Global pandemics teach businesses a lot about how to work effectively when not in person, and we’ve carried these lessons with us when building relationships with manufacturers across the globe.
With flexible working in place, our team is able to work seamlessly with clients in the US and Asia. Of course, some sacrifices need to be made regarding time, but it's perfectly possible.
In-person meetings are still very much on the table
Global marketing agencies will make time to see their clients in person frequently.
We love in-person meetings, so the times we do travel to see our international clients is more valued and more productive.
Finally’s team, for example, are often found visiting clients in Australia, the US, Sweden, France, Lithuania, and Germany.
Find yourself well-known in your native country, but floundering in some international markets?
We often hear this complaint from the global manufacturers who come to us. Truthfully, it’s really quite hard to market yourself effectively across multiple regions - especially when your products or services are competing with home-grown firms and entrenched businesses.
Here, a global marketing agency can help you punch into a market, make noise, and get yourself known. By delivering leads, your salespeople can grow, expand, and make headway on foreign shores more effectively.
But it takes the expanded resources, talent, and knowledge of specialised marketing agencies to make this expansion a reality, and provide real impact.
Keeping things simple
By choosing a global marketing agency, even if they’re not in the same region as you, you can actually make things easier for yourself.
This is because more, or all, of your marketing can flow from one office and from one group of people. You can think of them as your out-of-office marketing team!
Global manufacturing marketing agencies are businesses tailored to working with global manufacturing firms. If you’re looking to achieve the most impact, the most bang for your buck, and the best results, it’s important to choose an agency experienced in delivering large-scale, industry-specific campaigns and websites.
Finally work with a range of internationally renowned manufacturers, like Seco Tools, LG Business Solutions, and QV.
If you’re looking for an agency that understands what it takes to be found, seen, and understood across the globe, choose the team with proven success.