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OUR WORK

Lead generation with a personal touch.

03 Minute Read

Beyond the form: How a bespoke routine builder generated leads for QV Skincare

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Client

QV Skincare

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Service

Routine builder

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Objective

Lead generation

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Summary

From confusion to confidence

QV Skincare were looking for a different approach to lead generation. So, rather than a traditional campaign with a simple contact or download form, Finally created a custom-made routine builder that unlocks the perfect skincare regimen for each user.

This interactive tool goes beyond simple questions. It delves into specific skin concerns, recommending a tailored routine from QV's trusted product range. The result was a tool that empowers users to make confident choices, while providing QV Skincare with valuable insights into customer needs.

Plus, seamless integration with HubSpot allows for targeted follow-up emails, reinforcing the personalised experience and ensuring more effective lead nurturing. Here, the combination of personalised content and a data-driven approach helps generate qualified leads and builds stronger relationships with QV Skincare's audience.

Results at a glance:

1,536

submissions in first 3 months

23.3%

submission rate

39.52%

email open rate

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Challenge

Create an engaging lead generation tool that will allow QV Skincare to collect data on their target customers.

Channels

Paid social, Organic social, Email, HubSpot, Typeform

Connection

Typeform integrates easily with HubSpot and maps data properties to  a contact record, including email, name, and skincare conditions. The quiz was shareable on a variety of platforms, reaching the audience wherever they were.