LG's digital mascot to guide and connect the installer market

Meet Therman: LG’s HVAC Hero

LG Business initially asked Finally to help make them stand out at ISH, the worldleading trade fair for HVAC + Water. 

And so, our design team created Therman. A character developed using inspiration from Disney and PIXAR characters, Therman was first used as a way finding device at the ISH show.

But this digital mascot won the hearts of LG Installers, so much so that he is now a key character used in all onboarding communications and continuing marketing campaigns across the Air Solutions unit.