Objectives: To engage with installers and distributors of heating, ventilation and air conditioning units in order to educate them on why they should choose LG.
Strategy: By creating detailed personas for targeting and audience building, and tailoring our messaging to each persona, we produced creative design and copy to resonate with the audience and build a strong paid social campaign.
Results: The AWHP 2021 campaign was LG Air Solution’s most successful global campaign to date, generating over 4,000 leads in four months.
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