CGTech approached Finally to help produce aerospace manufacturing and engineering leads in the UK with a limited budget.
The primary strategy for developing leads was LinkedIn lead generation ads. A two-phase approach, the second phase used learnings from Phase 1 to refine audiences, ad copy, formats, and even form structures, achieving even better results for CGTech, as seen below.
These ads featured an instant form inviting users to exchange their details for a valuable asset: a whitepaper focused on smart manufacturing in the aerospace and defence industry.
The campaign's success demonstrated effective strategic planning and execution. With an optimised budget, it significantly exceeded lead generation targets. We continue to work with CGTech on their marketing projects.
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