Summary

A website refresh for Additure

Additure needed to refresh their website, moving from a static brochure-style site to a dynamic, modular platform built for lead generation.

We began with a site audit to assess what was and wasn’t working, followed by a kick-off workshop to define goals, user personas, and site structure. With this foundation, we created a detailed project specification, outlining scope, timelines, and user journeys. A sitemap review refined the site hierarchy for better navigation.

Next, we audited and optimised content, ensuring it was search-friendly and engaging. The design phase focused on aligning visuals with Additure’s brand, before moving into development, where we built responsive, modular components within HubSpot CMS. Finally, we prepared for launch, implementing redirects, tracking, and analytics for a smooth go-live.

The result? A high-performing, flexible website designed to attract and convert leads efficiently.

BRANDING AND DESIGN

A seamless brand experience

Having previously developed Additure’s branding, we had a deep understanding of their identity and audience, enabling us to create a website that truly reflected their values while delivering a seamless user experience.

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HUBSPOT

Building blocks on the HubSpot CMS

By building the Additure website with HubSpot CMS, it seamlessly integrates with their CRM, allowing for a fully connected experience. The intuitive drag-and-drop editor empowers the marketing team to manage updates independently, eliminating the need for an agency or complex coding to make changes.

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A new website for Additure

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