Regular Cleaning are a reputable family cleaning company. Their existing
brand didn’t communicate their strengths and values, so they approached us
to create a new visual identity that would do exactly that.
Cleaning London’s businesses for over 45 years, the company started from humble
beginnings, placing value on honesty, attention to detail and attention to customers.
It was important that these qualities were conveyed in our work for them, and formed
a clear message about makes Regular Cleaning special.
As always, we carried out some in depth research to make sure we fully understood
what makes Regular Cleaning tick. We conducted interviews with members of staff to
get a good honest feel for the personality behind the business. Only after this stage
did we begin to come up with ideas for a concept.
What We Did
During the creative process, we kept in mind the companies business objectives and
core values. We chose a typography, which paid homage to the company’s heritage,
but used colours that convey a modern approach. The outcome was a complete brand
refurbishment, which is classic, has longevity and ultimately reflects Regular Cleaning’s
character and strengths.
We came up with a visual identity so versatile, that it could effortlessly translate across all
online and offline content - important because consistency creates a clear and powerful
message. A new logo and imagery were just two of the aspects packaged within Regular
Cleaning’s rebrand. With no stone left unturned, the new identity was implemented on smaller
items such as stationery, right through to the website homepage. This ensured the overall
message remained clear and accurate, and would contribute towards business objectives.
“FINALLY took the time to get to know us, to know our people and to know how our
company works. They gave us something which retained our heritage, accentuated our values
and helped us take a confident stride into the future - a brand identity to be proud of.”