An established family owned cleaning company, City & Essex
enlisted our help to communicate exactly who they are.
City & Essex established in 1971 and despite large growth, they have kept the feel of their
familial beginnings ever since. As part of the strong family values, it is important for the
Managing Director to have a close relationship with both employees and clients.
The task was to take the strong, core values of the brand and effectively communicate them
throughout the company.
Interviews were conducted with a range of employees to get a genuine and honest feel
for the company and the personalitites of the staff within it. This information then formed
the basis of the rebrand. It was decided to incorporate a neutral, monochrome colour
scheme and let the photography of the staff and the locations introduce the colour.
What We Did
In order to reflect the brands strong values, a refresh just wasn’t enough. Starting from
the ground up, the existing brand was given a complete overhaul, putting the companies
family values, herritage and professionalism first. The result is a unique, modern and timeless
brand that accurately reflects the companies personality and high calibre of clients, whilst
keeping a subtle nod back to their more humble roots.
First impressions count, especially for a company in such a visually crucial market sector.
The new brand was seamlessly translated across a wide variety of collateral, harnessing the
fresh identity which included a new brand pattern, colour scheme and imagery. From their
stationery and printed materials to their website and digital presence, nothing was over-
looked in order to visually underpin and consistantly communicate the brands values.
“The Team at FINALLY effectively captured the core values of our business, successfully elevating our image to match our reputation in the market place. Our new branding has helped unify City & Essex, providing one consistent identity in a predominately dispersed work force.”