Your identity is not a piece of art, it has to visually summarise the heart of the company and has to be created for the long term. In order to achieve this, it is crucial that we do our research and truly get to know your business. Our clients are often amazed how much research we actually do before starting a project. We believe if the foundations are right, the rest will fall into place much more easily.
For example when starting work with the Burgess Autistic Trust we enrolled ourselves on their Autism training course to gain an understanding of the work they do and what it is like for someone on the Autistic Spectrum. We then interviewed 20 people from the charity, from those working with service users, to those in the office, the CEO and the Trustees. Only then did we feel we could begin our creative work.